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Hey! Pay attention to my E-mail!
By Michael Blackstock

Do you feel like you’re shouting in a crowd when you send an e-mail to someone who may be getting 100 messages a day? The technology boom has given us new communications tools, including e-mail and mobile phones, but many workers feel they are not being heard. They say they’re overwhelmed with e-mail. They complain that a colleague they e-mailed hasn’t replied or misunderstood the message. Poor communication can cause disputes.

Information-age workers compete in a fast-paced environment for the attention of their colleagues, clients and managers, who can assist, support, empower and reward their efforts. A smart competitor uses sound communication principles to get attention in the crowd. Crafting your message so it’s easily understood will help you build a reputation as a clear, effective communicator and your audience will be more inclined to listen to you.

These tips can help you get readers to pay attention to your e-mail:

  • Communicate a clear purpose for your message. Use the subject line to say if you’re requesting a decision, scheduling a meeting, providing a heads up or just an FYI
  • Have a single purpose for each message.
  • Avoid overusing carbon copying (cc). People who are cc’d often wonder if they need to respond. If you want readers to take action, address them as part of the main audience.
  • Follow-up important messages to ensure the addressees received and understood them. It’s dangerous to simply assume that they did.
  • Use more than one method of communication. If you send an e-mail, follow-up with a phone call.
  • Ask your colleagues if they generally prefer e-mail, phone, face-to-face, or formal correspondence and ask them how to get their attention in an urgent situation.

Use these suggestions to craft your communications and soon you’ll find you’re no longer shouting in a crowd.

HR
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